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The “Shenxian Shui” Trademark Dispute: Can Common Words Become Exclusive Brand Rights in China?
The “Shenxian Shui” trademark dispute involving SK-II raises an important question in China trademark law: can a commonly used expression with cultural and descriptive meanings become an exclusive trademark right? This article explores trademark distinctiveness, acquired distinctiveness, and the balance between brand protection and the public’s right to use common language.
넶17 2026-08-22 -
China NNN Agreements: How Foreign Companies Can Protect IP Before Working with Chinese Manufacturers
Before sharing product drawings, samples, packaging designs or technical files with Chinese manufacturers, foreign companies should take practical steps to protect their intellectual property. This article explains how China NNN agreements, trademark filing, patent review and factory-side risk control can help reduce IP risks before manufacturing cooperation begins.
넶35 2026-07-15 -
Copyright Protection in China: A Practical Guide for Software, Content, and Creative Works
Copyright protection in China is important for foreign companies involved in software, digital content, product images, videos, marketing materials, packaging artwork, websites, and creative works. This article explains how companies can protect copyright ownership, register key works, preserve evidence, and respond to online copying or unauthorized use.
넶80 2026-06-06
Huixinhe IP is an international intellectual property consultancy supporting businesses with trademark, patent, copyright, and brand protection services.
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Huixinhe IP Limited
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MAINLAND CHINA OFFICE
Foshan Huixinhe Intellectual Property Service Co., Ltd.
Address：
Building 1, Four Points by Sheraton No. 1 Wendeng Road, Chencun Town Shunde District, Foshan, Guangdong China
